Creative direction, photography and social campaign for Lexus Canada's Cross-Canada Lexus Design Tour.

We teamed up with Lexus Canada to provide creative direction and create imagery to raise awareness and drive engagement for the cross-Canada Lexus Design Tour. The goal of this campaign was to juxtapose the classic styling, luxurious features and other discerning aesthetics inherent to the Lexus brand with city-specific and architecturally pleasing buildings. 

For two days, I put the 2015 Lexus IS 350 F Sport to the test. Touring throughout the dynamic Edmonton skyline. Along the way, creating refined imagery to enhance the high-end design and classic style elements of this sportscar.